SAVANT SOUP: ISSUE 2401

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

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YouTube Reaches 88% Of Adults 18-49 With A Super Bowl Ad vs. 68% On Linear TV.

Comscore—In an era of audience fragmentation, advertisers need a cross-platform approach to their campaigns, combining the reach of both linear and CTV to multiply their audience.

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Why Creators Are Vital To Your Marketing Mix In 2024

Google—Creator-driven content is not just part of digital content growth; it’s leading the charge. Our consumer research found that while digital video consumption overall is on the rise, the audience for creator-driven content is growing faster than studio-produced content.

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Ritualize Your Routines To Reduce Anxiety, Connect More Deeply, And Find Greater Meaning

Inc.—Humans are prepared for ritual. Is your workplace human(e) enough? Rituals are a way to inject intention, meaning, and connection into our daily lives, both personally and professionally. By transforming mundane habits into mindful rituals, we open ourselves up to reduced anxiety, deeper connections, and a more fulfilling life.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

A man and a little girl are playing with toys in a room.

Peyton Manning Children's Hospital

By Advertising Savants

Our childlike hearts were overjoyed to take on this campaign for Peyton Manning Children’s Hospital at Ascension St. Vincent in Indianapolis.

The campaign features football great and hospital namesake Peyton Manning and demonstrates the integrated and dedicated approach to compassionate, personalized care that is unique to the children’s hospital and the Ascension brand.

Manning, still a kid at heart, finds himself engaged in the hospital’s kid-friendly details in these playful, lighthearted vignettes.

Our campaign included a variety of :60, :30 and :15 television spots as well as print, outdoor and social applications.

See Full Peyton Manning Children's Hospital Campaign

a painting of an elephant in a circus surrounded by people

"Nilkamal Plastic Chairs"

By Makani, India

READ

Savants are avid readers. We read because we're curious, always looking for creative inspiration and sometimes simply for guilty pleasure. No matter the reason, we love sharing the good stuff. Here are some titles that team members highly recommend or are reading currently.