SAVANT SOUP: ISSUE 2411

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Article 1
How CTV Fits Into Digital Marketing During The Holidays

SEJ—Trends for holiday season planning have shifted over the years, and different brands define “the holidays” in different ways. Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays. Read which seven trends will have impact.

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Article 2
Trade Desk Tries To Shake Up Streaming TV With Content-Agnostic Strategy

Marketing Dive—The Trade Desk unveiled a new smart TV operating system (OS) called Ventura that aims to solve frustrating user experiences, advertising supply chain issues and conflicts of interest around content in the fragmented streaming TV arena.

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Article 3
Understand Customer Mindsets To Make Holiday Connection Count

Google—Though today’s shoppers can be especially careful decision-makers, they’re still ready to spend on festive holidays. These moments drive shopping intent. So, as part of their holiday marketing strategy, marketers should understand how consumers approach them year-round, not just in December.

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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Missouri Botanical Garden

Campaign By Advertising Savants

The St. Louis area puts on some spectacular holiday light displays, but few can match the lush setting of the Missouri Botanical Garden. Illuminated and interactive light displays combined with festive food, drink and specially-themed attractions transform the Garden into an enchanted walk-through wonderland amidst nature’s backdrop.

Combining outdoor, tv, radio, radio streaming banners, print, digital banners and paid social, our campaign features a simple, yet modern, call-to-action as the invitation to experience the holiday magic of the Garden Glow.

See More Savant Work

A can of pepsi and a can of coca cola on a rock

"Holiday"

By Rapp Agency

Toronto, Canada

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Binge scrolling may not be the savviest use of your time, but it pays off when you stumble upon marketing nuggets like this one. Who to target and what they value is a staple to successful campaigns no matter what you're selling.