Fresh Thinking for Zoos and Botanical Gardens
As the agency behind the Saint Louis Zoo’s enduring visitor and conservation campaigns for nearly
30 years, Advertising Savants has an uncommon level of expertise in zoo and attractions marketing.
Recently, we've expanded our attractions portfolio to include Reid Park Zoo in Tucson, AZ,
and the Missouri Botanical Garden.
We have developed award-winning brand campaigns, launched new and special exhibits, embraced
the creative challenge for shoulder-season events and designed the strategic messaging framework
for large-scale development campaigns.
Put our category experience and knowledge to the test. Applying our core competencies of brand strategy, creative development and audience engagement, Advertising Savants is sure to capture the essence of your brand and the heart of potential visitors.
IMAGE & CONSERVATION CAMPAIGNS
Image and conservation oriented advertising campaigns are crucial for zoos and botanical gardens in order to build their brand, increase attendance and promote their mission of preserving and protecting wildlife, habitats and plant species around the globe.
NEW EXHIBIT LAUNCH
New exhibits play a vital role in building anticipation and attracting old and new visitors alike. By effectively communicating the experience and the exhibit's unique allure, these campaigns are fun brand extensions that keep the messaging fresh and the brand top-of-mind. With the added community awareness and engagement, exhibit marketing campaigns also contribute to the overall success and sustainability of these beloved institutions.
SPECIAL EXHIBITS
Special exhibits bring something fresh and new to the attractions experience. Plus, the limited-time nature of special exhibits inherently builds anticipation and interest from audiences seeking unique activities. Our special exhibit campaigns capture the essence of these can't-miss experiences through fun, and often adventurous, storytelling.
EVENTS
Attractions often use shoulder-season and extended hour events to continue to attract new visitors and remain top-of-mind year round. Our event campaigns strike just the right creative chord with their intended audience while collectively showcasing the attraction's appeal throughout the year.
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Advertising Savants is a full-service creative driven St. Louis advertising agency that grows brands by strategically melding media planning with big ideas.
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