As the Saint Louis Zoo continues to highlight its efforts in conservation, new exhibit designs are also reflective of natural outdoor habitats. The opening of Primate Canopy Trails is no exception. Home to lemurs, callitrichids, and new and old world monkeys, the exhibit is the Zoo’s first new habitat since 2017. Featuring a combination of sky trails and elevated treetop walkways, Primate Canopy Trails allows visitors to get an up close and personal view of these active primates just as they would in the wild. In the tv spot, a familiar Monkees tune provides the throwback soundtrack for a day of fun and adventure, while outdoor and digital celebrate the carefree vibe of these playful tree dwellers.