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DINOROARUS


SAINT LOUIS ZOO

Kids love dinosaurs, and parents love to find fun, new opportunities to keep their kids engaged. So, when Saint Louis Zoo visitors asked for a more interactive experience at the Dinoroarus exhibit, the Zoo delivered. They created a hands-on, prehistoric playground that allows kids to play, climb and dig their way through the larger-than-life world of the Jurassic Age.


Launched in May 2022, the Dinoroarus campaign included digital display to target adventure-seeking parents at the early stages of outdoor activity planning. Out-of-home featured extensions and shelter wraps to create awe-inspiring magnificence, while television provided a humorous, playful take on our never-ending fascination with all things dinosaur.

A white play button with a shadow on a white background.
A poster for a dinosaur show at the saint louis zoo.
A dinosaur is on the cover of a book.
A dinosaur is standing next to a sign that says ' dinosaurus jaw-droppingly bigger '

"In 2022, Dinoroarus returned to the Saint Louis Zoo bigger and better than before. So, a campaign that reflected the new experience was called for. We had a lot of fun bringing the ferocious features of the exhibit to life in a family-friendly way."


— Tia Liston, Creative Director

Be sure to check out the original Dinoroarus campaign, too.

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