With numerous St. Louis attractions featuring light displays and themed activities during the holidays, there is still one thing that clearly sets the Saint Louis Zoo’s Wild Lights apart – wildlife. 

Working with a limited budget, we dialed up the animal appeal in fun, festive creative executions featuring a tree lighting ceremony (television), a medley of holiday classics (radio) and a one-of-a-kind Christmas sweater (out-of-home/print/digital).