SAVANT SOUP: ISSUE 2412

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

Article 1
Look Back On 12 Learnings From Google's Own Media Experts In 2024
Google—The Media Lab team oversees media strategy, buying, and planning for Google Marketing. Let's recap what media experts presented as the top pieces of information for marketers to assist with future planning moving into 2025.

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Article 2
When To Use Emotional vs Informational Ads

Science Says—Ever wondered if emotional ads or fact-based, straightforward ones work better? You may have a gut feeling. Here is the scientific evidence. New research used functional MRI (fMRI) scans to measure brain activity while people were shown different types of ads. This gives a much more accurate picture of how people react, compared to asking them. Thanks to this, we now know what ad type would work best for your type of product.

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Article 3
SearchGPT vs. Google vs. Bing: Search Results Review

SEJ—SEO as a practice is only 30 (or so) years old – and in 30 years, how users interact with businesses has changed drastically. And even the role of AI in SEO has kept rapidly evolving over the past few months. AI platforms, such as SearchGPT, will disrupt Google as adoption increases and the “early majority” of consumers start to use LLM platforms daily for tasks they otherwise would have engaged the wider Google ecosystem with.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Reid Park Zoo

Campaign By Advertising Savants

Learning is definitely more fun when it’s combined with play and laughter.

That’s the goal of World of Play at Reid Park Zoo. The new nature playground is designed to engage the senses and stimulate the imagination as kids explore continental biodiversity through interactive play.

Inspired by Indiana Jones and his rollicking escapades, we tapped into this action-seeking mentality to bring the exhibit to life.

Television, print, out-of-home and digital evoke the spirit of adventure that awaits at World of Play.

See More Reid Park Zoo Work

A can of pepsi and a can of coca cola on a rock

"Hellmann's Christmas"

By Ogilvy Agency

London, England

PLAY

Classic Christmas songs are some of the most covered tracks in all of music. Given the name of the famous Christmas song, can you name the artist or band who has the most popular recording according to Billboard?

Let's give it a try, shall we?