SAVANT SOUP: ISSUE 2312
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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Article 1
How Subway Maximizes The Impact Of Marketing Mix Modeling To Drive Growth
Google—Not long ago, marketing mix modeling seemed to be fading in importance. Many considered it a relic of predigital times, with a limited ability to generate actionable insights and recommendations. But recent innovations have made marketing mix models far more nimble, suggesting they have a bright future in our industry.
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Article 2
Brand Backlash: Are 2023’s Epic Marketing Fails Part Of A Bigger Problem?
Marketing Dive—Purpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. While the case for purpose remains strong, with plenty of research touting the potential benefits to the bottom line, these false steps may be a symptom of a larger underlying problem related to weak brand-building.
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Article 3
X Pitches Advertisers On Audience Reach Opportunities In ‘Q5’
Social Media Today—X is making a push to win over advertisers in the holiday season by promoting its opportunities in “Q5," which covers the post-Christmas to mid-January period. This could present new opportunities to reach a larger audience with your promotions, if indeed they are engaging on X over the holiday period.
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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.
World of Play
By Advertising Savants
Learning is definitely more fun when it’s combined with play and laughter. That’s the goal of World of Play at Reid Park Zoo.
The new nature playground is designed to engage the senses and stimulate the imagination as kids explore continental biodiversity through interactive play.
To bring the exhibit to life, our campaign was inspired by Indiana Jones and his rollicking escapades. Television, print, out-of-home and digital evoke the spirit of adventure that awaits at World of Play.
"Christmas Silhouette"
By Publicis Groupe, France
Merry Christmas from Ad Savants
PLAY
How well do you know your Christmas trivia? Let's find out!
Q. What is the highest grossing Christmas movie of all time?
Q. What is the most recorded Christmas song?
Q. What is the best-selling Christmas song?
Q. Who popularized the Christmas tree tradition?
Q. How many ghosts appear in A Christmas Carol?
Q. When and where were Christmas cards first sold?
Q. What ad campaign popularized Santa's red suit?
Q. What do people traditionally place at the top of Christmas trees?
Q. How many characters did Tom Hanks play in The Polar Express?
Q. From what country does Krampus originate?
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