SAVANT SOUP: ISSUE 2311

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Amazon's Holiday Ad Captures The Joy Of Friendship — And Sledding — At Any Age

GeekWire—In this 60-second commercial titled “Joy Ride," Amazon features three older women seated on a park bench, watching with a sense of familiarity and longing as children play on a sledding hill. For their 2023 holiday ad campaign, Amazon intended this commercial to be a love letter to lasting friendships and joyful moments that don’t slow down because of age.

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How To Train Your Brain To Become More Curious

Fast Company—Curiosity is a superpower, but too often we’re discouraged from pursuing it. Like creativity, curiosity is a superpower that’s stamped out of us. When we're young, we're told you’re not creative, you’re not an artist, or you’re not curious ... Fortunately, you can regain your inner curiosity.

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The 5 Biggest Artificial Intelligence Trends For 2024

Forbes—An integrated approach to AI ushers in a myriad of opportunities, from multilayered content generation to riveting multisensory experiences. As we venture deeper into 2024, the delineation between human craftsmanship and AI-molded masterpieces will become ever more subtle, underscoring the need for discerning evaluation and genuine appreciation.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

A group of christmas trees are lit up at night with the words `` it 's glow time ''.

Garden Glow 2023

By Advertising Savants

There is no shortage of holiday light displays throughout the St. Louis area, but few can match the setting of the Missouri Botanical Garden.

Illuminated and interactive light displays combined with festive food, drink and specially-themed attractions transform the Garden into an enchanted walk-through wonderland amidst nature’s backdrop.

Using a combination of outdoor, tv, radio, radio streaming banners, print, digital banners and paid social, the campaign features a simple, yet modern, call-to-action as the invitation to experience the holiday magic of the Garden Glow.

Watch Garden Glow TV Spot

A black and white drawing of a giraffe 's head on a brown background.

"See Whatever You

Want To See"

By Leo Burnett, France

THINK

One should always be learning. This is a given, but it's even more true for the world of digital marketing where things change so fast day to day. Last month, the advertising world collided in New York for Advertising Week – uniting business and culture on a grand stage. This event was suitable whether you wanted to gain knowledge within your current role or give your career a boost by learning the latest digital and marketing techniques. Here are a few key voices heard at NYC AdWeek and some of their interesting takes on the new world of AI.