SAVANT SOUP: ISSUE 2503
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
LEARN
Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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Article 1
How One Sports-Drink Brand Is Powering Up Its March Madness Campaign
Marketing Brew—Increasing sales is always the main goal of any Powerade marketing campaign, but the March Madness push is also geared toward raising the brand’s profile among Gen Z, an effort that’s been underway for a couple of years. See how they're doing it.
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Article 2
Macy’s Cracks Into Scripted TV As Brand, Entertainment Converge
Marketing Dive—Brand integrations into popular TV programs are a decades-old tactic and have evolved further in the streaming era as a way to reach consumers who don’t want to be barraged with commercials. Macy’s is taking the concept a step further.
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Article 3
The Secret Sauce Behind Great Brands
Advertising Savants—In a crowded marketplace, having a strong brand isn’t just a nice-to-have—it’s essential. A clear and well-thought-out brand strategy gives businesses the tools they need to stand out, connect with their audience, and grow. Let’s break down three key pieces of brand strategy and why they’re game-changers for any company looking to make an impact.
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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.
Bringing Attractions To Life For Over 30 Years
Campaigns By Advertising Savants
For over three decades, we’ve had the privilege of helping a myriad of attractions captivate audiences and grow their brands through engaging creative and integrated marketing campaigns.
From long-standing campaigns for the Saint Louis Zoo to more recent work for Reid Park Zoo and Missouri Botanical Garden, we’ve built a reputation for turning these attractions into must-visit destinations.
Our portfolio spans everything from zoos and botanical gardens to dinner trains, wineries and casinos. Whether you’re looking to boost attendance, promote a special exhibit, or refresh your brand positioning, we know how to craft the perfect invitation for a one-of-a-kind visitor experience.
"Builds Strong Teeth"
By Ogilvy & Mather
THINK
Brain teasers make us happy, and this one is tricky. Put your brain power to the test and see if you can solve it.
What unique feature do the following words share?
FRIEND
FEAST
THERE
THOROUGH
FLIGHT
WONDERFUL
RESIGN
ENDURING
PEST
COVERT
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