SAVANT SOUP: ISSUE 2402

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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2024 Is A Huge Year For Political Advertising. What Does This Mean For Other Advertisers.

EMarketer—It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere.

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Building Good Work Relationships

MindTools—How good are the relationships that you have with your colleagues? learn why it's important to have good working relationships, how to build and maintain them, and even find ways to work with people that you don't get on with.

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NBCU Unveils AI-Fueled Tech To Streamline Cross-Platform Ad Planning

Marketing Dive—In the era of cookie depreciation, fragmented media viewing and an increase in ad-supported streaming options, advertisers are craving solutions that will be both intelligent and efficient. NBCU promises the new One Platform Total Audience solution, the latest evolution of its One Platform offering, is just that, using advanced technology and extensive data sets to reach audience segments wherever they are.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

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On A Personal Note

With Advertising Savants

Sometimes growth is good, and sometimes it's a game-changer. It's an honor to highlight and welcome our newest Savant and Media Director, Ashley Pfannebecker.

Ashley landed in media by chance and was immediately hooked. The complex and ever-changing world of media satisfies her insatiable desire to learn and make connections. In the past several years, Ashley has applied her media savvy to create and execute media campaigns for clients of all sizes across a range of industries, from global welding suppliers to local grocers.

Her extensive knowledge of traditional media and passion for understanding what makes people tick drives her approach.

Being an individual who enjoys making connections, especially within a world where connection often seems to be a lost art, Ashley is a breath of fresh air.

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"Enjoy Responsibly.

Phones Down, Please"

By Guinness

LISTEN

Living in a world with Generative AI has become as normal as living in a world with cell phones. Everyone is getting on board. But as is always the case with fast-paced technology, there are pitfalls. The latest? Copyright issues. Listen in to hear the perspective of industry leaders and how they feel about the future of AI moving forward.