SAVANT SOUP: ISSUE 2404
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
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On Site Search Data Comes To CTV Planning Via Captify, Magnite Deal
Marketing Dive—Captify and Magnite are partnering to enable advertisers to use data from the search bar on publishers’ websites to inform programmatic advertising decisions for connected TV (CTV) ad inventory.
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Article 1
Catalyze Your Biggest Ideas By Creating Your Own In-Between Space
Fast Company—As we race to the important events, places, and people in our destination-obsessed lives, getting lost in the in-between places, spaces, and moments along the way, may very well be the best way to find ourselves, our stories, and, most importantly, our shared humanity.
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Article 3
Which Social Media Channels Are Gaining & Losing Steam In 2024?
HubSpot—These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels to avoid wasted resources.
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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.
Regional Award Winner
Campaign By Advertising Savants
The thoughtful strategy and resulting creative ideas our team put into the Missouri Botanical Garden Chihuly At The Garden campaign yielded both results and recognition.
Given our extensive attractions portfolio, the Missouri Botanical Garden tapped Advertising Savants to develop a multimedia creative campaign to inspire new audiences to visit the Garden and experience the awe-inspiring Chihuly exhibit.
Using Chihuly’s work as the focal point, the campaign elements collectively capture the magic at the intersection of art and nature.
This cross-platform, integrated campaign was recognized with a Silver Addy Award from the St. Louis American Advertising Federation and was also named a Judges' Citation Winner by the regional board for the American Advertising Federation.
"FEDEX: CHINA - AUSTRALIA"
By DDB Brazil
PLAY
Thinkers, inventors and humanitarians. Each has contributed to our world in a profound way, so the best way we can celebrate their contributions is by memorializing their names in a Wordoku Puzzle. Exercise your brain muscles with these quick word puzzles. Who knows? They might inspire you to come up with the next big light bulb idea.
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