SAVANT SOUP: APRIL
A hearty helping of hot and fresh advertising insights, tech trends and agency news from April 2022.
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Google's New Search Feature Mixes Images And Text For Better ResultsList Item 1
Fast Company—Google is releasing a new feature for its search engine that tries to mimic how we inquire about things in the real world.
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And Now A Word From Your Streaming SponsorList Item 3
New York Times—With the pandemic-induced surge of subscriptions showing signs of waning, major media and tech streaming companies are beginning to get bullish on advertising.
30TH THROWBACK
See more on our 30th Anniversary celebration page.
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7 Tips Productivity Experts Follow When They Fall Behind On Work
Huff Post—Here are some of the the best tips productivity experts shared on what they do when they fall behind on work and how they avoid feeling overwhelmed.
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TikTok A Key Part Of Consumers' Path To Purchase
Search Engine Journal—A global research study finds TikTok is a key part of consumers’ path to purchase, where they are increasingly discovering and buying new products. TikTok is reshaping the traditional path to purchase and driving sales at scale.
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Why Community Commerce Is The FutureList Item 4
The Speed of Culture—In today's inaugural episode of The Speed of Culture, Suzy Founder & CEO Matt Britton talk to Sofia Hernandez, Global Head of Business Marketing at TikTok, about her own personal journey and how that ties into the global phenomenon that is TikTok.
SAVANT HIGHLIGHT
Amanda Kinder
Say a big 'How you doin?' to our Director of Digital Strategy and resident 'Friends Fanatic' Amanda Kinder!
Amanda is the agency's main digital hub. An innovative thinker, she designs plans and identifies solutions that bring brands to life and break through in the digital jungle. Her graphic design degree served her well early in her career until her role began to grow and shift along with her knowledge and experience in all things digital.
She's worked on the local level in the chiropractic and dental categories, but also has served as the lead Digital Strategist for larger brands including the Saint Louis Zoo, Fontbonne University and Boy Scouts of America.
After work, you can catch Amanda hanging with the family or attending any number of her kids' sporting events. You might even spot her sippin' on a Whiskey and Coke after a long day. We'll cheers to that and to Amanda being a key member of our agency team!
Just for fun, maybe give this a try for dinner soon!
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