SAVANT SOUP: MARCH

A hearty helping of hot and fresh advertising insights, tech trends and agency news from March 2022.

List of Services

CTV Advertisers Are Betting QR Codes Aren’t Just A Fad
Adweek—TV—and especially the growing area of connected TV—is the latest advertising format to seize on the QR code gold rush ...

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Amex Is Planning For The Cookieless Future With An Eye On MMM
Ad Exchanger—Amex started experimenting with treating digital as a non-DR environment from a measurement perspective, which you could argue is pretty much becoming the case in light of signal loss ...

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30TH THROWBACK

See more on our 30th Anniversary celebration page.

30th Throwback

Kiss Me, I'm Irish!
Our agency St. Paddy's Day celebrations of yore were always one for the books. This month we're featuring one of the many unique invitations that marked the always festive occasion.

Fun fact: each of the agency's employees were included in this throwback poster/invite.

See The Campaign List Item 4

List of Services

SAVANT HIGHLIGHT

A man with a beard is wearing a blue shirt and smiling with his arms crossed.

David Smith

Say a big hello to our Senior Creative Director, David. This thoughtful and insightful guy oversees creative development for our entire client roster, most recently applying his talents to the healthcare, attractions, senior living and nonprofit categories.

Having worked in several major creative markets – from Austin to LA to Dallas – David will rise to any creative challenge and always brings fresh thinking to the table.

With award-winning campaigns for major brands including Honda and Southwest Airlines under his belt, we're fortunate to have David leading our creative team.

To our classic film connoisseur we say, "Here's looking at you, kid."

Just for fun, maybe give this a try for dinner soon!