SAVANT SOUP: FEBRUARY

The Drum—Used effectively, emotional advertising can lead to more social shares and product purchases. It can also inspire customer loyalty as emotions build ...

Yahoo—The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants and advertisers are scrambling to seize the opportunity to play in these virtual spaces.

With this famous father-son duo, it's a matter of the heart. Literally.  

The special relationship between Archie and Peyton Manning enabled us to call attention to the importance of heart screenings for Ascension St. Vincent, Indiana's leader in heart care. Our simple message communicated that heart monitoring plays a huge part in the heart health game.

Fast Company—A creative rut is often the result of not being stretched or challenged. These six simple strategies can help you bust out of your workplace rut.

Los Angeles Times—Thirty-second commercials — especially during the Super Bowl — have a tall order these days. They need to be conversation starters that can engage consumers who will spread advertisers’ messages on social media.

Google—A global shift in the way we enjoy entertainment is underway, with digital consumption rising to all-time highs over the last two years ...

Tasty Kitchen—Why not turn your meal into a message of love? Make it for family, friends or practice some self-care – just don't forget the little carrot hearts!