SAVANT SOUP: MAY

Forbes—An ad’s creative is only as good as its delivery, regardless of its effectiveness. And with U.S. TV advertising hovering at $60 billion a year, undelivered ads are no laughing matter.

eMarketer—Podcast listening is up, and advertisers are taking notice. U.S. podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026. 

Flashback to when you were a kid. An outdoor camping trip was probably the culmination of your scouting experience. Modern scouting, however, has taken the experience up a few notches.

We're flashing back to when we captured the engaging and exciting new adventures of the Boy Scouts of America, Greater St. Louis Area Council.

Get in on the action and check out more of our work with the BSA. 

WorkLife—"You develop a kinship when volunteering with colleagues and a special connection that goes beyond just the corporate environment."

Forbes—Lyle Underkoffler explores how quality creative and storytelling has the biggest impact on performance. He discusses how people gravitate towards content that is highly visual and personalized, making creative critical for performance marketing.

Ad Age—The video platform is heading into a competitive upfront ad sales season, and this time it's going directly after TV ad buyers.

Food & Wine—Prepare this version of the lemony Greek soup avgolemono with a broth made from asparagus trimmings. Super yum!