Advertising Savants Logo - St. Louis Marketing Agency


SCOUT IT OUT.



BOY SCOUTS OF AMERICA


Faced with declining enrollment and outdated image, the Greater St. Louis Area Council of the Boy Scouts of America was in need of a refresh. In short, we needed to make Boy Scouts cool again. By showcasing contemporary scouts and dramatizing fun, engaging experiences, we put a modern, adventurous spin on tradition – proving that scouting is anything but boring.

A young boy wearing a helmet and a green shirt is looking up.
A boy scout is climbing a rock wall.
A boy scout is riding a horse on a poster that says `` out here , we grab life by the reins . ''
Teen boy shooting a BB gun, wearing ear protection and being taught by an instructor.
Share by: