SAVANT SOUP: SEPTEMBER
A hearty helping of hot and fresh advertising insights, tech trends and agency news from September 2022.
List of Services
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Brands That Aren't Taking Advantage Of Audio Advertising Are Missing Out. Here's What You Need To Know.List Item 1
Entrepreneur—Audio ads offer opportunities as a growing market that impacts reach and brand awareness.
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Amazon To Let Brands And Merchants Send Emails To ShoppersList Item 3
Ad Age—Merchants will be able to send free emails to recent shoppers, repeat customers and their biggest spenders through a new “Tailored Audiences” tool, which will also let sellers monitor the results.
30TH THROWBACK
See more on our 30th Anniversary celebration page.
30th Throwback
ScholarShop
What do you get when you combine ultra high-end fashion photography with tongue-in-cheek headlines?
Our fashionably creative campaign for the upscale retail boutique, ScholarShop.
We were asked to help boost retail sales of the non-profit and were honored to work alongside a client with the noble cause of financially supporting area students in need.
After discovering the target audience was highly motivated by treasure hunting – finding exclusive designer items at budget prices – we tapped into a messaging strategy that melded the two ideas into one.
With our help, they upped their sales by 35% while gaining a new customer base over our decade-long relationship. Talk about fashion forward.
List of Services
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8 Clever Office Hacks For Productivity And A Better Work LifeList Item 4
Officeworks—Streamlined. Organized. Efficient. These smart office productivity hacks and workplace solutions will improve your work life and ensure you’re at your best.
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The Power Of Creativity In A Crisis: How Should Brands Connect With Consumers When Things Are Not Rosy?
Kantar—No two global crises are the same, of course, so brands need to carefully consider the context of the situation – including consumer perceptions – to make the right choice. But after more than two years of life in a pandemic, it’s fair to say that we’ve learned some lessons about the power of creativity in a crisis.
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How Digging Deeper Into Differentiation Builds A Stronger Brand
Strategy—If you want to be memorable for consumers, it’s all about the storytelling, says new Toronto-based branded content company Reveal Content. “Emotional, human, visual storytelling brings to life the emotional benefits of the brand over the functional."
SAVANT SPOTLIGHT
Snack Attack
If there's one thing in the world that brings people together, it's food. And not just any food. Snacks.
Now, everyone is not necessarily going to agree on which snacks are the best – but the institution of snacking? We can all agree that's a winner.
So, we decided to shed some light on our Savant squad and their favorite go-to snacks. We'll let you decide who you could sit next to at the movies.
Amanda's Fave:
Kit Kats.....toss em' in the freezer and you've got the best snack ever!
Just for fun, maybe give this a try for dinner soon!
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