SAVANT SOUP: OCTOBER
A hearty helping of hot and fresh advertising insights, tech trends and agency news from October 2022.
List of Services
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Netflix Confirms Ad-Supported Tier For NovemberList Item 1
Ad Exchanger—Well, it’s official. Netflix has ads starting in November. Disney announced ads will hit Disney+ in December, so Netflix decided to hurry up the process quite a bit in order to compete for advertiser budgets.
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TikTok Challenges Instagram With Massive Photo/Video UpgradeList Item 3
Forbes—TikTok has announced important new features, including one that seems to fly in the face of current social media trends.
Hitting Rewind
People say it's never good to look back, but sometimes it's necessary to see just how far you've come. Here's to reflecting on some of our work over the years, with the expectation of the best being yet to come.
Delta Dental
When we look back on our "Good Health Starts Here" campaign for Delta Dental, we can't help but smile.
Delta Dental wanted consumers to make the strong connection between good oral health and good overall health. Enter Ad Savants.
Through exceptional research and the resulting insights – for which our team won a Gold David Ogilvy Award – a simple green toothbrush symbolized the Delta Dental brand and the important role of preventative dental health in this :30 spot.
List of Services
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11 Google Doc Tips That Will Save You Hundreds Of Hours Of Your LifeList Item 4
Twitter: @TessaRDavis—More than 25 million people use Google Docs, but most of us still don't know its best features. Here are some time-saving tips on the best that Google Docs has to offer.
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As Advertising Budgets Shrink, Video Investment Planning Needs An Overhaul
Adweek—While it may seem counterintuitive given uncertainties with the economy and the industry, now is the perfect time for advertisers to innovate on their video investment planning with new strategies and tools.
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Capturing The Moment Through Digital Video
Ad Savants—Digital video continues to grow in popularity and can provide an interesting, visual and cost-effective way to meet client goals.
SAVANT SPOTLIGHT
Snack Attack
If there's one thing in the world that brings people together, it's food. And not just any food. Snacks.
Now, everyone is not necessarily going to agree on which snacks are the best – but the institution of snacking? Absolutely.
So, we decided to shed some light on our Savant squad and their favorite go-to snacks. We'll let you decide who you could sit next to at the movies.
Tia's Fave:
Chocolate. Chocolate. Chocolate.
Just for fun, maybe give this a try for dinner soon!
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