SAVANT SOUP: AUGUST

Kantar—Slogans are an important aid to branding and advertising engagement, so why has their use been declining? Discover the benefits of re-introducing slogans into your advertising.

Google—The Global Market Insights team provides a monthly view of changing consumer behaviors and needs by analyzing billions of recent search queries to develop a deep understanding of key market trends. These insights are intended to help readers act in an environment of economic uncertainty.

Back to school time is here, and though we're tempted to post a clip from Billy Madison, we've decided to showcase this Fontbonne University television spot from 10 years ago that puts the spotlight on their education degree programs.

Fontbonne is one of several institutions of higher learning that we've had the privilege of working with over the years. Other education clients in our portfolio include Logan University, St. Louis University, Parks College of Engineering & Aviation, Ranken Technical College and the Catholic Education Office.

New York Times—Over the course of speaking to more than 500 chief executives for my weekly Corner Office column, I have learned the rules to running an effective meeting. These tips and strategies can work for anyone, regardless of title.

Ad Exchanger—Previous economic crashes show a lack of preparation, as companies reactively slashed ad spend and deprioritized marketing to stay afloat.

But if they actually take time to prepare and establish recession-proof tactics this time around, they are much more likely to not only survive a decline but come out of it profitably.

Insider Intelligence—Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media. In order to focus on authenticity, US social media marketers are most inclined to hire creators for educational content, testimonials, and product unboxings, which allow followers to learn and discover alongside their favorite influencers.

Delicious—This summer recipe is perfect! It's packed with protein and flavor, so it's delish and filling, leaving you satisfied and happy.