SAVANT SOUP: ISSUE 2303
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
LEARN
Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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Article 1
The Social (Media) Experiment Is Not Over — But It Is Shifting
Insider Intelligence—The age of social media isn't ending. But it’s definitely changing, which presents an opportunity to reach younger consumers.
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Article 2
How Fragmentation Has Changed Hiring In Social Media
Worklife—The current multichannel landscape is one of the key challenges brands face when establishing a solid digital presence.
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Article 3
20 AI Tools To Help Future-Proof Yourself
Twitter: @heykahn—AI won't replace you. A person using AI will. Here are 20 AI tools to help you future-proof yourself and leverage AI to accelerate your career.
LOOK
Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.
Andy's Seasoning
Full campaign by Advertising Savants
You bring the fish. We'll bring the flavor. Let us introduce you to the best fish breading this side of the Mississippi.
Andy's Seasoning makes crunchy, flavorful breadings and batters perfect for any occasion. Our exclusively digital campaign created online buzz around Andy's savory product line during just the right season — Lent.
With so many people enjoying fish fries this spring, we used targeted social, native and banner advertising featuring mouthwatering food pics and recipes to grow Andy's social presence and drive sales.
To make it easy for customers to purchase Andy's online, we created a custom landing page designed with just the right amount of seasoned savvy.
"Have a break. Have a Kit Kat."
Spec Ad By Sam Hennig
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