SAVANT SOUP: ISSUE 2302
A hearty helping of hot and fresh advertising insights, tech trends and agency news.
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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.
List of Services
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Article 1
6 Social Media Trends To Capitalize On In 2023
LinkedIn—As technology continues to evolve, so does social media. Here are six key social media trends to explore in 2023.
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Article 2
There's No Quick Fix For Social Media
Wall Street Journal—Separating what’s invaluable about services like Twitter and Facebook from what’s noxious will require years of experimentation.
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Article 3
This Book Can Teach You How To Generate Ideas
Inc.— After 10 years at the helm of Stanford's Masters of Creativity speaker series, we've learned innovation has more to do with discipline than luck.
LOOK
Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eye full of some work we're proud of plus a visual snack we're kinda sweet on.
The Power of Peace of Mind.
Social & banner ads by Advertising Savants
When weather-related emergencies arise, Energizer wants you to be prepared. So, AdSavants was tasked with promoting three portable Energizer lights available on Amazon.
The goal was to reach high-value individuals who were already in a shopping mindset, which made digital an ideal medium.
Our creative depicted the calm and peace of mind that comes with proper weather preparedness. With a little help from the bunny, Energizer portable lights ensure that — no matter the weather — life can go on without interruption.
"Lights On"
Outdoor poster by Leo Burnett for McDonalds
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