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A SPICE FOR LIFE.

ANDY'S SEASONING

If it’s Lent, it’s fish season. It’s also the perfect time to build awareness and drive sales of the Andy’s Seasoning line of fish, shrimp and vegetable breading and batters. We proposed a digital campaign to grow their social presence and quickly reach home cooks who were going meatless for Lent.


Organic social content helped us engage with existing Andy’s followers while paid social, native and banner advertising drove consumers to a landing page featuring Andy’s flavorful product line, online purchasing capabilities and mouthwatering Lenten recipes.


This niche digital advertising campaign was highly successful in building awareness and reach while boosting Andy’s Seasoning sales in the weeks leading up to Easter.

An ad for andy 's fried fish says you bring the fish we 'll bring the flavor
A recipe for southern fried catfish with ingredients and directions
A box of chicken nuggets and a bottle of sauce on a table.
A bag of andy 's golden fish batter on a blue background.
A person is sitting on the floor using a laptop computer.

"We were thrilled with the results of our very first-ever Lent campaign.

Working with the Ad Savants team, we were able to increase our Lent sales through Instacart by 26% year over year. Not only that, but customers continued viewing our landing page and engaging with us via social media even after the campaign ended. I'm looking forward to our next project being just as successful as the first!!!"

—Andy's Seasoning Client

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