SAVANT SOUP: ISSUE 2309

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

Article 1
Research Suggests We're All Getting Less Creative And Scientists Think They Know Why

Inc.—In short, we're too busy and entertained for creativity to blossom. Gone are the days where childhood was largely spent in unsupervised rambles and imaginary play. And we're generally just as overscheduled and overstimulated as adults.

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Article 2
YouTube Unveils Suite Of AI-Powered Tools For Video Creators

Search Engine Journal—Even though creators can’t get their hands on some of these new apps and features for months, YouTube has laid out a product roadmap that shows how AI can help them “to push the bounds of creative expression … by making the difficult things simple, and the impossible dreams possible.

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Article 3
Resilience Experts Share The Best Ways To Maximize Creativity In Times Of Stress And Transition

Google—Creativity can be hard to define, but it’s an essential skill in today’s workforce. Creativity helps us solve existing challenges and envision new opportunities, and it is considered an X-factor by many of the world’s most innovative companies.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

A sloth is hanging upside down from a tree branch.

Sloths

Full Campaign by Advertising Savants

When a new sloth exhibit opened at Reid Park Zoo in August 2023, we were tasked with generating allure for this chill, laid-back mammal and its new habitat.

Turns out sloths are actually quite interesting, from their unique physical features to their upside down hang time. With a touch of charm and humor, the creative approach pokes some lighthearted fun at the species and their human counterparts.

See Reid Park Zoo's Sloths Campaign

A bunch of pencils are lined up on a white surface

"Staedtler: Where it all begins"

By Leo Burnett, Hong Kong

LISTEN

Now that AI has established itself in our culture in a major way, it's time to start thinking more about our relationship with AI tools and how they can help enhance not only our work lives, but our personal lives as well. Will creativity and AI go together like PB&J? Only time will tell. In the meantime, keep exploring.