SAVANT SOUP: ISSUE 2308

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

Article 1
36 Hidden Messages In Company Logos You See All The Time

Readers Digest—Logos are everywhere, but have you ever stopped and really looked at them? There’s more to them than meets the eye. Turns out, many companies have hidden messages in their logos. Read on to discover the hidden messages in logos you see all the time.

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Article 2
4 Lessons Digital Marketers Can Take From Taylor Swift

Digital Marketing Institute—Swift is a marketing genius who embraces the power of emerging digital technologies. Yes, you read that correctly: Taylor Swift is a marketing genius. Here we’re going to consider what digital marketers can learn from Taylor Swift’s marketing genius—starting with brand evolution and reinvention.

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Article 3
Breaking AI Stereotypes—Why The Tech Is Not A Threat To Advertising, But A Tool For Creativity

Ad Age—As new generative AI tools have come online, people have marveled at their humanlike capabilities. But doubts about AI are dominating conversations and obscuring a more important role that AI can play as a facilitator of creativity.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eye full of some work we're proud of plus a visual snack we're kinda sweet on.

A collage of three different images of food and drinks

Distinctive By Nature

Full Campaign by Advertising Savants

With such a wide variety of materials and colors to choose from, this Unique Stone campaign was an art director's dream.

In a category driven by commodities, Unique Stone might seem anything but unique. Why buy home surface materials direct when you can easily access any number of kitchen and bath retailers?

We were tasked with increasing direct-to-consumer business in a category dominated by trade referrals, so we leveraged a strategic insight—Unique Stone is able to fulfill a personal vision with "unique" natural stone and other surfaces.

To deliver on this promise and demonstrate its vast gallery, we served up the perfect Unique Stone complement to the consumer's imagination.

See the Unique Stone Campaign

"Nivea Night"

By TBWANEBOKO, Netherlands

THINK

Exercise your creative thinking and problem solving muscles with these visual puzzles. Each puzzle below communicates a phrase or a message using only words. Because we're good sports, we'll give you the first one.

Now, it's your turn to attempt to solve each puzzle. Happy solving, ya brainiacs!