SAVANT SOUP: DECEMBER
A hearty helping of hot and fresh advertising insights, tech trends and agency news from December 2022.
List of Services
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Why Advertising Isn't Funny AnymoreList Item 1
Adweek—Enjoyment of ads has been steadily falling since the 1990s, and even as humor is proven to be one of the most effective forms of communication, there’s a crisis in creativity – or at least an emotional connectivity crisis.
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Amid Social-Media Chaos, How Do Creators And Brands Succeed?List Item 3
Forbes—Despite signs of an economic downturn, and the lingering effects of the COVID-19 pandemic, influencer marketing is thriving. The real challenges are getting the budgets and personnel to scale influencer-marketing campaigns larger, and retaining relationships with creators.
Hitting Rewind
People say it's never good to look back, but sometimes it's necessary to see just how far you've come. Here's to reflecting on some of our work over the years, with the expectation of the best being yet to come.
St. Anthony's Medical Center
Caring for generations. A headline, and an impactful statement, that became the centerpiece of the St. Anthony's Medical Center campaign. It's a truth that clearly reflected the deep connection between the 140-year-old hospital and the south St. Louis County community.
We delivered this single-minded message in a variety of media, reminding everyone of the long-lasting power of this generational brand.
List of Services
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How Advertisers Are Approaching YouTube ShortsList Item 4
Marketing Brew—After TikTok’s explosive growth, both Meta and Google introduced short-form video products aimed at copying capturing the endless scroll (and ad dollars) from the controversial platform. See how these new products are stacking up against longer-form content and what advertisers are doing to capitalize.
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New Year's Resolution Ideas: 17 Career Goals You'll Be Able to Keep
Top Resume—As one wild year comes to a close, it's time to look forward to the upcoming new year. For many, that means looking for New Year's resolution ideas and setting new goals. This year, look at your career and set some firm, measurable goals that you can actually track and achieve. Here are 17 workplace goals for the new year that will make it your best work year ever.
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Adapting Your Social Strategy During Times Of Uncertainty
Google—People are living in a period of uncertainty, and this is reflected through their comments and behaviour online. How can marketers ensure their social media marketing activities are capitalising on this increased use, while navigating negative sentiment and future unpredictability? Here are three tips.
SAVANT SPOTLIGHT
Snack Attack
If there's one thing in the world that brings people together, it's food. And not just any food. Snacks.
Now, everyone is not necessarily going to agree on which snacks are the best – but the institution of snacking? Absolutely.
So, we decided to shed some light on our Savant squad and their favorite go-to snacks. We'll let you decide who you could sit next to at the movies.
Kevin's Fave:
Does the fruit in an Old Fashion count?
Just for fun, maybe give this a try for dinner soon!
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