SAVANT SOUP: JUNE
A hearty helping of hot and fresh advertising insights, tech trends and agency news from June 2022.
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Quality Still Wins in TV's New Advertising LandscapeList Item 1
NextTv—The complexity of the rapidly digitizing marketplace might have drowned out certain quality-centric conversations in recent years, but it never changed that fundamental ground truth.
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The Next Great Advertising City? Don't Sleep On St. Louis.List Item 3
Ad Savants—New York, Chicago and Los Angeles have long been considered the heavyweights in the ad agency business, but every so often another U.S. city rises up and claims a seat at the table.
30TH THROWBACK
See more on our 30th Anniversary celebration page.
List of Services
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How The Beatles Can Inspire Your Team To Get Back Into The Creative Groove
The Drum—A recent documentary shows how one of the most important bands of all time recorded their final songs, providing several lessons in how to boost your team’s creativity with a looming deadline.
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How To Conquer Video Advertising
Kantar—As the dominant advertising format, you need to get video investment right. Find out how online and offline formats interact and the key to a successful video campaign.
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Keep Forgetting Things? Neuroscience Says These 5 Habits Improve Memory & LeadershipList Item 4
Inc.—Let's go to the neuroscience: five specific tricks to improve memory and recall things better.
SAVANT HIGHLIGHT
Kevin Reardon
Say hello to Kevin, the guy who started it all.
As the Founder/CEO of Advertising Savants, Kevin's priority is to lead and inspire a happy group of employees into the creative wilderness and come out on the other side with big ideas that connect brands to people.
His passion has always been to elevate brands through a purpose-driven approach to strategy and creative expression. According to Kevin, "If we've made you feel something, we've accomplished what we set out to do. We ultimately seek to change your life for the better."
Sticking to this philosophy has helped Advertising Savants create award-winning work for a variety of brands in numerous categories for over 30 years. There's no doubt the agency's commitment to excellence is inspired by Kevin's vision and his positive, easygoing leadership style.
Kevin's sense of humor, love of the St. Louis Blues, poetry and almost any outdoor activity – whether it's golf, fishing, hiking or biking – make him a true connoisseur of creativity, fun and adventure.
Today we raise a glass to our fearless leader. Cheers!
Just for fun, maybe give this a try for dinner soon!
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