SAVANT SOUP: ISSUE 2408

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

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Time To Get Serious About Humor In Advertising

Kantar—Humour in ads has declined over the last 20 years, despite its proven effectiveness. With humour introduced as a new category at Cannes Lions this year, we showcase award-winning campaigns that highlight the different ways humour can be delivered and the significant impact it can have.

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LinkedIn Will Now Enable Brands To Sponsor User Generated News Letters

Social Media Today—After launching sponsored newsletters for company pages last month, LinkedIn is now expanding this to newsletters created by other users in the app, so brands can now put their branding on popular newsletters created by thought leaders in their niche.

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Art Of The Cart: Unlocking Creative Potential In Display Ads

Walmart Connect—In a digital environment where attention is precious currency, crafting captivating ads is every marketer's challenge. We used a combination of research approaches including in-market performance data, customer surveys and neuro-research. We’ve distilled these insights into a useful guide that can help you take your display creative from good to great.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Financial Coaching

Campaign By Advertising Savants

The Paris Olympics set the stage for a number of ad campaigns launched across the globe. JBL Financial Services was right in the mix. Playing off of their 'Retirement Coach' moniker, we presented their team as financial planning experts who wouldn't fumble the ball—securing it for people to walk into retirement stress-free.

Using a blend of digital media, streaming and broadcast television, JBL Financial Services made their mark alongside influencer athletes and national brands proving to all that coaching, even in retirement, really does matter.

View the Full Television Spot

a painting of an elephant in a circus surrounded by people

"Back To School"

By The HUB Advertising

Cairo, Egypt

LAUGH

School days are here and it's time to look back on some of the funnier Back to School commercials to ever grace our T.V. screens. So, pull up a desk and let's laugh out loud.