SAVANT SOUP: ISSUE 2406

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

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Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

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Disney Deepens CTV Strategy with New Shoppable Formats, ‘Advergaming'

Marketing Dive—Disney is trying to level up its connected TV (CTV) strategy with new ad formats that integrate games and shoppable features. Disney also worked with artificial intelligence firm Kerv to drive transactions via CTV.

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CMO Aude Gandon Reveals the Secret Recipe for Transforming Nestlé into a Digital Marketing Powerhouse

Google—All of Nestlé’s other marketing is created by its partner agencies. “There was a point where people were saying, well, with digital we don’t really need creative agencies. I don’t believe this. I genuinely believe we will always need an advertising agency."

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Google Responds: Is Desktop SEO Still Necessary?

SEJ—Is it okay to abandon optimizing a purely desktop version of a site and just focus on the mobile friendly version? Find out what Google had to say about it all.

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Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

The StoneBridge Way

Campaign By Advertising Savants

Family-owned and operated, StoneBridge Senior Living is a growing company that required a re-assessment of its brand identity and strategies to increase market visibility while continuing to maintain its family-friendly heritage. We recognized the impact of the personalized care at StoneBridge – care that allows its staff to get to know the individual. And the more you know about the individual, the more you convey that it’s a privilege to care for people as they age.

Our latest campaign included a perfectly blended message of compassionate care that positions StoneBridge as a well established senior living community within the industry while also highlighting their positive reputation.

View the Full Campaign

a painting of an elephant in a circus surrounded by people

"FATHER'S DAY"

By Medina Turgul DDB Istanbul, Turkey

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“Playing it safe isn’t really a strategy for creative. … Every once in a while, you will have a screw-up. But I’d rather have one of those a year … than everything at a just-playing-it-safe level.” Having cut our teeth as a creative agency, these words from the VP of Marketing for Uber lets us know that it's still fashionable to take creative risks.

Catch the full conversation below and continue leveling up those creative ideas!

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Post published on

June 27, 2024

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Advertising Savants is a full-service creative driven St. Louis advertising agency that grows brands by strategically melding media planning with big ideas.