SAVANT SOUP: ISSUE 2306

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

How Cleveland Clinic CMO Paul Matsen Keeps Up With The Latest In Healthcare Marketing

Healthcare Brew—The healthcare industry has seen its fair share of upheaval in the last few years, with the Covid-19 pandemic prompting a push toward virtual care, an increase in unionization, and a greater emphasis on health equity. Paul says the key is to "embrace the change." Here's how he has been successful.

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How 4 Brands Consolidated Their Media Buys To Increase Ad Effectiveness And Boost Reach

Google—Advertisers often use multiple platforms to deliver a single campaign that may include display ads, video ads, audio ads, connected TV ads, digital out-of-home ads, and more. Unfortunately, this splintered marketing approach can create recurring problems, such as overtargeting individual consumers and losing a unified view of campaign effectiveness. The result? Wasted media dollars and a poor user experience.

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Buildings, Cars, Brands, and Even People Are Starting To Look The Same. That Makes Standing Out Even More Valuable.

Inc.—A massive analysis of cultural trends comes to a troubling conclusion: Just about every aspect of our world is becoming more bland. Depending on your personal preferences, that's either comforting or deeply boring. But whatever your stance, it also offers people and companies a golden opportunity to stand out from the increasingly bland crowd.

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eye full of some work we're proud of plus a visual snack we're kinda sweet on.

A green toothbrush is sitting in a glass on a green background.

Delta Dental

Full Campaign by Advertising Savants

Delta Dental of Missouri is part of the largest dental health plan system in the United States. Research revealed that consumers weren’t making the connection that good oral health also leads to good overall health. By positioning Delta Dental as the dental benefits leader, we focused our communications on how good oral health is vital to a healthy body.

We chose to make a green toothbrush the centerpiece of the campaign and a metaphor for prevention and trust in the Delta Dental brand. The campaign was recognized with a Gold David Ogilvy Award by The Advertising Research Foundation.

See the Delta Dental campaign

"Better with Pepsi"

By DDB

The best troll of all time. Pepsi decided to highlight their logo within the logos of the fast food places who only peddle their competitor. Through the art of origami, this viral and iconic campaign was born. And we're lovin' it.

LISTEN

How about a brain break?

The ultimate brain break, sleep, is the the subject of the podcast "Drifting Off" with comedian Joe Pera. It's the nightcap you never knew you needed. Joe's gentle, dry voice will make you laugh and soothe your soul like the chicken soup your mom used to make.

Happy drifting!