Wings of Hope is a global humanitarian nonprofit organization that helps people and communities in need. Through the power of aviation, it provides access to much-needed health and economic resources. The organization was seeking to increase its awareness and establish an online presence in order to build a pipeline of potential aircraft donors. Advertising Savants developed an integrated direct mail and digital campaign to generate awareness and drive donation leads. Our heartwarming creative work tapped into the emotional connection between pilots and their planes, and provided inspiration for this target to give their beloved planes a second life, along with a higher purpose.