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START EVERY DAY WITH A VICTORY.


VICTORY BY VIJON


It was a classic match-up of David vs. Goliath. Victory dandruff shampoo vs. category behemoth Head & Shoulders. Furthermore, the launch, aimed at millennial males, was exclusively digital. We identified a unique position for this target: It’s not about clean, it’s about performance. Visually charged imagery combined with tongue-in-cheek intensity sent a clear message –  you can defeat dandruff with Victory.

A white play button with a shadow on a white background.
Computer, tablet and mobile phone showing the website for Victory Shampoo.
Two cell phones with a facebook page on them.
Two cell phones are displaying a facebook page that says success and serenity.
Victory dandruff shampoo put up a w before breakfast
Victory dandruff shampoo nothing beats the smell of victory in the morning
An advertisement for victory dandruff shampoo that says do n't just defeat it make fun of its momma
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