It was a classic match-up of David vs. Goliath. Victory dandruff shampoo vs. category behemoth Head & Shoulders. Furthermore, the launch, aimed at millennial males, was exclusively digital. We identified a unique position for this target: It’s not about clean, it’s about performance. Visually charged imagery combined with tongue-in-cheek intensity sent a clear message – you can defeat dandruff with Victory.
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