One of the St. Louis area’s largest home builders, Taylor Morley was seeking to distinguish itself in a highly competitive market during the housing boom of the early 2000s. At a time when new home developments were often cookie cutter, Taylor Morley offered a custom Design Gallery and design consultants to appeal to buyers seeking a home unlike any other. Our message strategy was built upon the idea that life is in the details. It is often the special features of your home that serve as the backdrop for some of life’s most memorable moments. Our award-winning print campaign used the power of storytelling to re-create a history of unforgettable slice-of-life events that make a house a home.