SAVANT SOUP: ISSUE 2410

A hearty helping of hot and fresh advertising insights, tech trends and agency news.

LEARN

Soak up every drop of marketing wisdom from an inspired collection of online resources, podcasts and articles in one convenient spot. Curated for knowledge seekers, access these marketing nuggets anywhere, anytime.

List of Services

Article 1
Why Branded FAST Channels Are The Next Big Thing In Streaming TV

Ad Age—Traditional linear TV is now coming to you in a digital format and streaming platforms now have become an opportunity for brands to go direct-to-consumer. Here's how major brands are leveraging FAST channels to forge direct connections with streaming audiences.

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Article 2
Meta Shares Reels Marketing Tips In New Guide

Social Media Today—Short-form video has become the most popular form of content consumption, and if you want to maximize your messaging, you need to be paying attention to Reels trends, and how they’re driving response in each app.

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Article 3
Gen Z Wary Of 'Trusting Their Gut' — Potentially Reshaping Future Of Leadership

WorkLife—With the rise of AI, our technology is thinking more — even as the newest generation of workers may be thinking less. What does this mean for future leaders?

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LOOK

Want to see some cool stuff? You're in the right place! Each time you're here, you'll get an eyeful of some work we're proud of plus a visual snack we're kinda sweet on.

Whip It Goods

Digital Campaign By Advertising Savants

Announcing a new store front is always a fun challenge. Utilizing a strong digital push alongside strong word of mouth, we created a simple, yet effective campaign to whip up some buzz around Whip It Goods.

Successfully increasing awareness over a two month time period, Whip It Goods saw an uptick in web traffic and online sales.

See More Savant Work

A can of pepsi and a can of coca cola on a rock

"We wish you a scary Halloween"

By Buzz in a Box

Brussels, Belgium

INSPIRE

As creators, it's easy to let ego get in the way, especially within the advertising industry. The more we leverage diverse perspectives and skills, the more innovative and creative the results become. At the end of the day, embrace collaboration. It will win out with impact and authenticity.