The radiology group at St. Luke’s Hospital wanted to establish an independent identity, and the name Diagnostic Imaging Associates didn’t adequately convey their position. We created the name ProSight to convey the unparalleled expertise and insight that goes into interpreting each image. The subsequent advertising campaign delivered on how ProSight’s meticulous interpretation translates into better patient care and improved outcomes. With ProSight, you get a better look so you can get back to life.