Missouri wine country features an abundance of award-winning wineries set against a backdrop of rolling hills and picturesque scenery. To broaden its appeal and encourage visitation, Missouri Wineries sought to develop a brand-oriented image campaign for the more than 50 wineries throughout the state. As an alternative to other entertainment experiences, Missouri wineries are uniquely positioned as a beautiful, scenic outdoor destination to spend a day with friends. By combining the appeal of a relaxing escape with slice-of-life imagery, the small-space, tactical print campaign offered up good times with good friends at any one of Missouri’s wineries.