Fontbonne University needed a campaign to restage and redefine the institution to a variety of stakeholders. The educational landscape was also a crowded one, and Fontbonne needed to stand out. So, we turned its size and specialized programs into an advantage. Using real Fontbonne students, the vibrant “Learn More. Be More.” campaign showcased Fontbonne’s personalized approach to education and the benefits of being a part of a university where individuality can flourish.

By evolving the messaging platform and broadening the marketing strategy, year-over-year undergraduate applications increased in excess of 30%.